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Archive for February, 2010
Tuesday, February 23rd, 2010
It’s nothing compared to what people in the Northeast received earlier this year, but Waco received a big snowfall today. Roads closed. Schools closed. It disrupted the normal course of business. This kind of thing happens almost every day in places like Minneapolis and Toronto. But for us in Texas, it’s quite unexpected.
Is your business prepared for the unexpected? What if you’re sick for an extended period of time? One of your service trucks goes down. Do you have the systems and support in place to push on in the face of the unexpected?
Don’t let life’s unexpected problems cause big trouble for your business. Get the systems. Get a plan together. Prepare for the sunny days and the snowy days. It will bring you peace of mind and a more successful future.
Tags: Aire Serv, franchise, Glass Doctor, Grounds Guys, Mr. Appliance, Mr. Electric, Mr. Rooter, preparation, Rainbow International, snow, Texas, The Dwyer Group, unexpected, Waco Posted in The Dwyer Group | No Comments »
Friday, February 19th, 2010
1. Learning From Experience. Leading the Service Industry is about systems. We’ve developed these systems after years of experience in the field with customers. The “front line” of home service. This experience and expertise is immediately at your fingertips. Your franchise coach and other franchise owners are there to help you navigate through day-to-day business with ease.
2. Brand recognition. Your company has a recognizable and respected brand. Years of marketing, national exposure and a history of quality instantly make your business the most trusted service brand in town.
3. Help with Business Functions. Do you know your numbers? Do you know exactly how efficient (or inefficient) your business is operating? Your franchise coach and a team of small business experts are only a phone call or e-mail away. And they’re working every day of the year to research the industry to keep all of our franchise owners on the cutting edge of home service.
4. Training. The cornerstone of a solid business starts with the right training. After becoming a franchisee, you will be part of a world-class initial training course. And throughout the year, there are ongoing training meetings that are regional, online or on-site at your location. We can help you stay ahead of the changing marketplace.
5. High Success Rate. We succeed when you succeed. Year after year, studies and surveys prove franchise businesses have a much higher success rate than independent businesses. That’s because with a franchise, you have a full support team, advice from other franchise owners and much more purchasing power (more on that later).
6. Cross Marketing. You’re not alone in your local market. Because of the different concepts in our franchise network, your customers now have a hometown service team. You can partner with other franchise owners in your market to create a home service powerhouse.
7. Purchasing Power. Buy more. Pay less. It’s simple. Leading the Service Industry partners you with other franchise owners to deliver the best materials for the lowest prices. With so many franchisees, we have negotiated great rates on everything you need to run your business. Discounts and rebates on your favorites – vehicles, insurance, tools, parts, supplies, marketing materials and more. We want to make sure you don’t waste a penny.
8. Improve Your System. Time is money. And fuel is money. Don’t waste anything. Our systems and use of technology can help your company run more efficiently so your technicians aren’t wasting valuable time on service calls. We can help you find the best customers, deliver fast, quality service and be on the cutting edge.
9. Networking. Leading the Service Industry is made up of more than 1,500 franchise owners – their expertise and experience are at your service. Regional meetings and our annual Reunion (in June in San Antonio this year) are a great place to exchange ideas and improve your operations.
10. Prepare for Future Competition. With a stronger, more solid foundation, your company will be well represented in your local market. We’re working every day to help you succeed.
Tags: Aire Serv, franchise, franchisee, Glass Doctor, HVAC franchise support, Marketing, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International, Texas, The Dwyer Group, Waco Posted in The Dwyer Group | 2 Comments »
Wednesday, February 17th, 2010

The Dwyer Group has announced a business agreement with Canadian-based Sunshine Grounds Care and will market franchises in the United States under the brand of The Grounds Guys, effective immediately. Terms of the agreement were not disclosed.
The deal introduces the first grounds care franchise to The Dwyer Group’s trades service brands, which include: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter and Rainbow International.
The Grounds Guys franchise opportunity will offer lawn care, landscaping and maintenance services — a complementary line of business to the residential and commercial target customers that The Dwyer Group’s existing concepts already serve.
“The grass is now greener at The Dwyer Group,” said Dina Dwyer-Owens, CEO and Chairwoman of The Dwyer Group. “We knew that landscape maintenance was a natural extension of our family of franchise brands, but it was the expertise of Sunshine Grounds Care in Canada that helped us deliver a business model with a proven track record.”
Based in Orangeville, Ontario, Sunshine was established in 1987 by Tim van Stralen and quickly grew to include his nine brothers. By 2004, the grounds care division of Sunshine, began franchising and today counts 25 franchisees in its network.
Then in 2009, the van Stralen family met The Dwyer Group, and conversations began on how they could collaborate to benefit both companies.
“The Dwyer Group brings extensive franchising experience and Sunshine Grounds Care brings the grounds care expertise,” said Peter van Stralen, President and CEO of The Grounds Guys Canada. “It was clear that we each had good things to offer one another.”
“Having grown up in a family business, we saw a lot of ourselves in the van Stralens and what they were doing in Canada,” said Dwyer-Owens.
Peter van Stralen added that his company was attracted to The Dwyer Group’s Code of Values as a foundation that has helped grow and sustain a large franchise network. “The corporate culture they have created and the values they promote made this a relationship we could all feel good about,” he said.
The result is a one-of-a-kind agreement for The Dwyer Group to sell franchises in the United States with added business training to be provided by Sunshine Grounds Care.
More information about The Grounds Guys and Sunshine Grounds Care -
Sunshine Grounds Care was founded by Tim van Stralen, the oldest of ten brothers, in the town of Caledon in 1987. Since then, Sunshine Grounds Care has expanded rapidly across Ontario and even to other parts of North America. As the company has grown, so have the other nine van Stralen brothers, who today all play a part in making Sunshine a business that operates on family values of respect, effort and a mutual interest in the well being of the group. For more information about Sunshine Grounds Care, visit www.sunshinelandscape.com.
Tags: Aire Serv, Canada, Dina Dwyer-Owens, franchise, franchise opportunity, franchisee, Glass Doctor, grounds care franchise, Grounds Guys, landscape franchise, lawn care franchise, Mr. Appliance, Mr. Electric, Mr. Rooter, Ontario, Orangeville, Rainbow International, Sunshine Grounds Care, Texas, The Dwyer Group, The Grounds Guys, Tim van Stralen, van Stralen, Waco Posted in Dina Dwyer-Owens, The Dwyer Group | 2 Comments »
Tuesday, February 16th, 2010
My Home Life is coming soon to an inbox near you. Our customers get the best in service and now they’ll get the best in home news. Tips from our companies’ top experts, recipes and more. Do your customers get this level of service?
What do your customers expect from you in between service calls? How do you keep your name fresh in your customers’ minds? With a Leading the Service Industry franchise you will be the name in home service in your city. And with the help of our other service brands in town, even more customers will find you because of cross-marketing pieces like My Home Life.
Check out My Home Life today. It also has a home on Twitter and Facebook. There will be many issues each year. Join Leading the Service Industry to get the marketing edge you need to succeed. Contact us today to find out how MyHomeLife can be sent to your customers.
Tags: Aire Serv, Glass Doctor, Marketing, Mr. Appliance, Mr. Electric, Mr. Rooter, My Home Life, Rainbow International, Texas, The Dwyer Group, Waco Posted in Marketing, The Dwyer Group | No Comments »
Monday, February 15th, 2010
Three Glass Doctor franchises earned the esteemed Angie’s List 2009 Super Service Award. The franchises belong to an elite group. Fewer than five percent of the companies registered with Angie’s List met the award requirements.
Angie’s List is the nation’s leading provider of consumer ratings on local service companies. The Angie’s List Super Service Award is given to companies that have a consistently high level of customer service. Thousands of members of the website share their ratings and reviews of local companies in more than 500 categories. All three Glass Doctor franchise winners maintained a total and overall grade of “A;” have received a minimum number of reports; are not in the Angie’s List “Penalty Box” and had ratings that were satisfactory or better with the Better Business Bureau.
The Glass Doctor franchises honored by Angie’s List include:
Glass Doctor of Charlotte, owned by Ed Sieber, located at 608 Mathews Mint Rd., Suite B, Charlotte, N.C. Sieber is the reigning Glass Doctor Franchisee of the Year.
Glass Doctor of Ramsey, owned by George Strauch, located at 75 Orchard St., Ramsey, N.J.
Glass Doctor of North Texas owned by Larry Patterson, located at 2001 Midway Dr., Carrollton, Texas.
“Our Super Service Award winners are the cream of the crop when it comes to providing the best customer service,” said Angie Hicks, founder of Angie’s List. Service company ratings are updated daily on Angie’s List, but members can find the 2009 Super Service Award logo next to company names in search results on AngiesList.com.
More than 50 Glass Doctor locations were eligible to receive the Super Service award by being rated and reviewed by Angie’s List subscribers. To find the ratings or rate a new Glass Doctor location, go to www.angieslist.com.
Tags: Angie's List, Carrollton, Charlotte, franchise, franchise ranking, franchisee, Glass Doctor, Glass Doctor franchise, glass repair, glass replacement, glass service, New Jersey, North Carolina, North Texas, Ramsey, ranking, service, Super Service Awards, Texas, The Dwyer Group, Waco Posted in Glass Doctor | No Comments »
Friday, February 12th, 2010
Aire Serv rang in the new year with a great new group of franchise owners in January.
The new Aire Serv franchisees were awared franchsie territories and attended a five-day training program at the world headquarters in Waco, Texas.
- Billy Bartlett, owner of the Aire Serv of Wise County franchise (Wise, Va.)
- Cesar Cordova, owner of the Aire Serv of Permian Basin franchise (Midland, Texas)
- Alfredo and Lily Figueroa, owners of the Aire Serv of Will County franchise (Plainfield, Ill.)
- Chris King, owner of the Aire Serv of Lake Cumberland franchise (Nancy, Ky.)
- Mark and Holly McDevitt, owners of the Aire Serv of Northeast Indiana franchise (Fort Wayne, Ind.)
- Ron and Jane Nichols, owners of the Aire Serv of Madison County Indiana franchise (Alexandria, Ind.)
“We’re excited to start off the New Year with six new companies,” said Doyle James, president of Aire Serv Heating & Air Conditioning, Inc. “We want to see these franchise owners grow their businesses and assist them in bringing quality service to their customers, as well as jobs to their areas.”
Tags: Aire Serv, Aire Serv franchise, franchise, franchisee, HVAC franchise, HVAC franchise support, new franchise owners, Texas, The Dwyer Group, Waco Posted in Aire Serv, The Dwyer Group | No Comments »
Tuesday, February 9th, 2010

This video from KMGH 7 in Denver, is a great example of what good media exposure can do for your business.
A local Denver homeowner called Channel 7 about the odor coming from her front-loader washing machine. She had no idea that this smell was a common problem with front loading washing machines. In fact, it’s been dubbed “stinky washer syndrome.”
The local Mr. Appliance franchise in Denver was featured on the evening news. Follow this link to go to the story.
With front-loader washing machines growing in popularity, do your customers know where to turn for help? Mr. Appliance has a dedicated PR team to help your business jump to the top of your local media’s list of experts.
Tags: appliance repair, franchise, franchise ranking, front-load washing machine, home service, Marketing, Mr. Appliance, stinky washer syndrome, Texas, The Dwyer Group, Waco, washing machine Posted in Mr. Appliance | No Comments »
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