While it is no secret that beginning your own franchise is challenging, Dina Dwyer-Owens, CEO of The Dwyer Group®, discusses her thoughts on women in the franchise business.
Franchises have a lot of appeal to women. They offer a flexible schedule, perhaps the opportunity to work from home or maybe the chance to go into business with your spouse. Specifically to The Dwyer Group, there are many husband-wife teams in which the women are involved in running the office while the husband is training and inspecting jobs. Some own their own business, keeping in mind that since women are the customers, who better to know what is needed?
But why should women even consider beginning their own franchise? According to Dina, women are naturals when it comes to business. Women are willing to collaborate, organize and hear from a team of people on how to improve.
There are countless women who have founded great franchises, many who have gone unnoticed. “We just can’t ignore that there are great women like Debbi Fields, who started Mrs. Fields® Cookies, one of my favorites. Then there’s Mary Ellen Sheets, a good friend of mine. Her and her daughter, Melanie Bergeron, franchised Two Men and a Truck®. That’s a very nontraditional business for a woman, but you know what? It’s perfect for them because they get what they want from a mover.”
With over 80 industries that are franchising, there are more opportunities to find one geared to a service or product interesting to women. “There are those women who are getting into the very specific-women type businesses. I’ve got some friends who own Young Chefs®. I think women are going toward what attracts them. For some women, it’s not so much that they love plumbing, but they love the idea of making that customer have a wonderful experience with a service provider.”
A great aspect of franchising is that there are businesses to fit all lifestyles. Some, like tutoring or cooking lessons, are more structured for those women who perhaps are looking for that sense of fulfillment or accomplishment during the day when their children are away at school. Others can ask you to devote your day to ensuring the business thrives.
Some words of wisdom from Dina to her female audience:
Think of the opportunities before you anticipate obstacles. There are special programs offered through lending institutions for women getting into business.
One of the most likely hurdles to overcome is the desire to be great at everything; best mother, spouse, business leader. We just have to be happy with letting go or delegating. Try joining IFA, if you are looking for mentorship, where people are so willing to talk and help.
Finally, get clarity about your passions before you get into franchising. Look for what doesn’t feel like work for you. Do your homework, visit the franchise sites and just practice smart business to discover what drives you. It might even be plumbing!
