First of all, what is a blog?
A blog is a type of journal arranged online in the form of a web page, typically linked or included in the main web page of a site.
There are many types of blogs, but for this, we will focus on differentiating between two: Personal and Business blogs.
Personal blogs can have a vast range of topics, posts and links. They can be personal, opinionative, political, etc.
Business blogs can be an amazing social tool for communicating with customers and employees in order to share knowledge and build a customer following. They are about seeming impersonal while connecting with potential customers and building web traffic on your site.
Another great thing about blogs…They are completely traceable! You can measure your success, your website’s success, your business’ success; the list can go on.
- Why do I want a blog for my small business?
- Superb question! First of all, why not? Blogs are absolutely simple!
- The software is far easier to manage than what it used to be. Beyond that, most small businesses have a Facebook. Included in that profile is a blog! Simply write in it, link your thoughts to resources or further reading, and publish! That blog will be available for all of your friends to see!
- Don’t have a Facebook, and don’t want one?(First of all, shame on you! Free advertising and a way to get customer feedback, free of charge? Don’t pass that up!)
- There are other options, besides Facebook, believe it or not. Blogger.com, Movable Type, Typepad, these all offer simple ways to get started!
- Blogging offers you not only a free to low-cost way to get advertisement, web presence and customer feedback, but it also is an inexpensive alternative to learning html, hiring a web designer.
- Making the commitment to blog at least 2-3 times a week is highly accomplishable for many. Find a topic that relates to your audience. It doesn’t always have to be solely about you! For example, perhaps an electric company wishes to post a blog. A rational topic could be how to cut back on that electricity bill, how to rewire something, the possibilities are endless!
Finally, business blogs allow your small business a chance to get a vast web presence and share your expertise. It can be a powerful tool in gaining customer trust and assurance, while establishing your name!
Have a look at some of The Dwyer Group concepts’ blogs here:
