Is your company in the news as often as it should be? Does your local media run stories about seasonal checkups and how your company can help?
With a franchise, you get active public relations support to share your good news with your local media. You’ll be the number one source for any news about home service. This article about effective media relations comes from Julina Macy, the PR Specialist for Aire Serv. Join our team and you’ll have a public relations and marketing team working to make your business stand out.
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Whether you’ve witnessed the demise of a local newspaper firsthand or just heard about the collapse of newspapers and TV stations, you may be thinking that the general public isn’t interested in the news anymore.
While a common idea, it just isn’t true. In fact, a recent study on American journalism from the Pew Research Center found that audiences consider newspapers more valuable now than in past years, but readers are turning to more online sources for information instead of print media.
Unfortunately, due to a lack of resources or manpower from media down sizing, information provided to them must be timely and relevant. Today’s news environment is in overdrive and a consumer’s news interest must be fed 24/7 to keep them coming back for more, whether that news is sent in real time to Internet news Web sites or mobile phones.
In order to adapt to the new forms of communication, it’s more important now than in ever (while it was always important) to provide timely and interesting news stories to your local reporters. To grab their attention quickly — and not lose their interest in the first three seconds of a press release — it’s important to provide solutions to their readers’ problems and to make community interest stories available as they happen.
Gone are the days where a story would sit in a reporter’s inbox or take 24 hours to get printed and read by its audience. Now a story becomes old if it takes 24 hours to get into the reporters hands. As the forms of communication continue to expand and evolve, remember that it is not an option to hold on to a story opportunity for a couple days or more.
With an Aire Serv franchise you get the marketing and public relations support you need to make your company the name in home service.
