Posts Tagged ‘Aire Serv’
The Dwyer Group Code of Values
Wednesday, July 7th, 2010Blame it on the Weather
Friday, March 26th, 2010Anyone else noticed how crazy the weather has been this year? Believe it or not at one point this winter there was snow in at least some part of 49 of the 50 states, over 60% of the country blanketed in snow at one time.
Owning your own home service business can be unpredictable, too. At times, there’s too many calls coming in, and there’s no way you can get everything done. Other times, you’re begging for the phone to ring just once. How do you find a balance?
Systems. Plain and simple.
If your business is running on solid systems, like the franchises at Leading the Service Industry, you’ll be better suited to handle variables in the marketplace. Marketing, planning, training and support are just a phone call away.
Keep your customers happy. Keep your staff happy. Find balance with systems.
We have systems in place that easily help you prepare for the unexpected. We can assist you with new technologies, cross marketing, national advertising, an established brand and networking that can help you avoid the dry spells by constantly increasing your customer base.
When times are busy, our customer delivery system, pricing system, and technologies will help ensure that you have the most efficient route, quick and easy pricing and estimates, and technology that will help you and your crew get the job done faster.
Get prepared for whatever storm may come your way.
Forget the Garage – Clean Up Your Business
Tuesday, March 23rd, 2010It’s almost that time again. The grass is starting to get greener, temperatures are starting to get warmer, it means spring is right around the corner and with spring comes spring cleaning. Our franchises focus on getting houses in tip top shape, but have you ever thought about what kind of cleaning up your business needs?
When you join our team we can help you clean up and organize your business so it runs more easily, efficiently and effectively. We have tried and true methods that can help you “clean up” a number of different aspects of your business, including:
- Adding technologies that will improve your customer delivery system, saving you time and money.
- New strategies for recruiting, compensation and retention that can help improve your employee turnover rates, increase your profit margins and help you build a base of loyal customers.
- Assistance with financial management and “keeping up” the books.
- Statistical tracking, research and development to help you better focus your business efforts and marketing campaigns on the groups that will be most profitable.
- Providing you with an already established brand name and reputation as well as free national marketing and a huge network of other franchisees you can cross market with.
Who says spring cleaning can’t be fun? Clean out your business life and start fresh this year. Get the systems. Get the support. Get in gear – your solution is just a click away.
Expecting the Unexpected
Tuesday, February 23rd, 2010
It’s nothing compared to what people in the Northeast received earlier this year, but Waco received a big snowfall today. Roads closed. Schools closed. It disrupted the normal course of business. This kind of thing happens almost every day in places like Minneapolis and Toronto. But for us in Texas, it’s quite unexpected.
Is your business prepared for the unexpected? What if you’re sick for an extended period of time? One of your service trucks goes down. Do you have the systems and support in place to push on in the face of the unexpected?
Don’t let life’s unexpected problems cause big trouble for your business. Get the systems. Get a plan together. Prepare for the sunny days and the snowy days. It will bring you peace of mind and a more successful future.
10 Ways Franchising Can Make Your Life Easier
Friday, February 19th, 20101. Learning From Experience. Leading the Service Industry is about systems. We’ve developed these systems after years of experience in the field with customers. The “front line” of home service. This experience and expertise is immediately at your fingertips. Your franchise coach and other franchise owners are there to help you navigate through day-to-day business with ease.
2. Brand recognition. Your company has a recognizable and respected brand. Years of marketing, national exposure and a history of quality instantly make your business the most trusted service brand in town.
3. Help with Business Functions. Do you know your numbers? Do you know exactly how efficient (or inefficient) your business is operating? Your franchise coach and a team of small business experts are only a phone call or e-mail away. And they’re working every day of the year to research the industry to keep all of our franchise owners on the cutting edge of home service.
4. Training. The cornerstone of a solid business starts with the right training. After becoming a franchisee, you will be part of a world-class initial training course. And throughout the year, there are ongoing training meetings that are regional, online or on-site at your location. We can help you stay ahead of the changing marketplace.
5. High Success Rate. We succeed when you succeed. Year after year, studies and surveys prove franchise businesses have a much higher success rate than independent businesses. That’s because with a franchise, you have a full support team, advice from other franchise owners and much more purchasing power (more on that later).
6. Cross Marketing. You’re not alone in your local market. Because of the different concepts in our franchise network, your customers now have a hometown service team. You can partner with other franchise owners in your market to create a home service powerhouse.
7. Purchasing Power. Buy more. Pay less. It’s simple. Leading the Service Industry partners you with other franchise owners to deliver the best materials for the lowest prices. With so many franchisees, we have negotiated great rates on everything you need to run your business. Discounts and rebates on your favorites – vehicles, insurance, tools, parts, supplies, marketing materials and more. We want to make sure you don’t waste a penny.
8. Improve Your System. Time is money. And fuel is money. Don’t waste anything. Our systems and use of technology can help your company run more efficiently so your technicians aren’t wasting valuable time on service calls. We can help you find the best customers, deliver fast, quality service and be on the cutting edge.
9. Networking. Leading the Service Industry is made up of more than 1,500 franchise owners – their expertise and experience are at your service. Regional meetings and our annual Reunion (in June in San Antonio this year) are a great place to exchange ideas and improve your operations.
10. Prepare for Future Competition. With a stronger, more solid foundation, your company will be well represented in your local market. We’re working every day to help you succeed.
The Dwyer Group Adds The Grounds Guys To Franchise Lineup
Wednesday, February 17th, 2010
The Dwyer Group has announced a business agreement with Canadian-based Sunshine Grounds Care and will market franchises in the United States under the brand of The Grounds Guys, effective immediately. Terms of the agreement were not disclosed.
The deal introduces the first grounds care franchise to The Dwyer Group’s trades service brands, which include: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter and Rainbow International.
The Grounds Guys franchise opportunity will offer lawn care, landscaping and maintenance services — a complementary line of business to the residential and commercial target customers that The Dwyer Group’s existing concepts already serve.
“The grass is now greener at The Dwyer Group,” said Dina Dwyer-Owens, CEO and Chairwoman of The Dwyer Group. “We knew that landscape maintenance was a natural extension of our family of franchise brands, but it was the expertise of Sunshine Grounds Care in Canada that helped us deliver a business model with a proven track record.”
Based in Orangeville, Ontario, Sunshine was established in 1987 by Tim van Stralen and quickly grew to include his nine brothers. By 2004, the grounds care division of Sunshine, began franchising and today counts 25 franchisees in its network.
Then in 2009, the van Stralen family met The Dwyer Group, and conversations began on how they could collaborate to benefit both companies.
“The Dwyer Group brings extensive franchising experience and Sunshine Grounds Care brings the grounds care expertise,” said Peter van Stralen, President and CEO of The Grounds Guys Canada. “It was clear that we each had good things to offer one another.”
“Having grown up in a family business, we saw a lot of ourselves in the van Stralens and what they were doing in Canada,” said Dwyer-Owens.
Peter van Stralen added that his company was attracted to The Dwyer Group’s Code of Values as a foundation that has helped grow and sustain a large franchise network. “The corporate culture they have created and the values they promote made this a relationship we could all feel good about,” he said.
The result is a one-of-a-kind agreement for The Dwyer Group to sell franchises in the United States with added business training to be provided by Sunshine Grounds Care.
More information about The Grounds Guys and Sunshine Grounds Care -
Sunshine Grounds Care was founded by Tim van Stralen, the oldest of ten brothers, in the town of Caledon in 1987. Since then, Sunshine Grounds Care has expanded rapidly across Ontario and even to other parts of North America. As the company has grown, so have the other nine van Stralen brothers, who today all play a part in making Sunshine a business that operates on family values of respect, effort and a mutual interest in the well being of the group. For more information about Sunshine Grounds Care, visit www.sunshinelandscape.com.
My Home Life is Here (And Headed for Your Customers’ Inboxes)
Tuesday, February 16th, 2010
My Home Life is coming soon to an inbox near you. Our customers get the best in service and now they’ll get the best in home news. Tips from our companies’ top experts, recipes and more. Do your customers get this level of service?
What do your customers expect from you in between service calls? How do you keep your name fresh in your customers’ minds? With a Leading the Service Industry franchise you will be the name in home service in your city. And with the help of our other service brands in town, even more customers will find you because of cross-marketing pieces like My Home Life.
Check out My Home Life today. It also has a home on Twitter and Facebook. There will be many issues each year. Join Leading the Service Industry to get the marketing edge you need to succeed. Contact us today to find out how MyHomeLife can be sent to your customers.
Aire Serv Welcomes Six New Franchisees in January
Friday, February 12th, 2010Aire Serv rang in the new year with a great new group of franchise owners in January.
The new Aire Serv franchisees were awared franchsie territories and attended a five-day training program at the world headquarters in Waco, Texas.
- Billy Bartlett, owner of the Aire Serv of Wise County franchise (Wise, Va.)
- Cesar Cordova, owner of the Aire Serv of Permian Basin franchise (Midland, Texas)
- Alfredo and Lily Figueroa, owners of the Aire Serv of Will County franchise (Plainfield, Ill.)
- Chris King, owner of the Aire Serv of Lake Cumberland franchise (Nancy, Ky.)
- Mark and Holly McDevitt, owners of the Aire Serv of Northeast Indiana franchise (Fort Wayne, Ind.)
- Ron and Jane Nichols, owners of the Aire Serv of Madison County Indiana franchise (Alexandria, Ind.)
“We’re excited to start off the New Year with six new companies,” said Doyle James, president of Aire Serv Heating & Air Conditioning, Inc. “We want to see these franchise owners grow their businesses and assist them in bringing quality service to their customers, as well as jobs to their areas.”
All Companies Named to All Star Franchise List
Thursday, January 28th, 2010Leading the Service Industry also means leading the franchise industry. All of our companies made the AllBusiness.com All-Star Franchises List for 2010.
This list ranks the top 300 franchise concepts based on a number of criteria including: franchise unit growth rate, availability of franchising, financial strength, system size, Web visibility and total number of years in operation and franchising. AllBusiness.com analyzed more than 800 franchise companies to select the top 300.
This is where the Leading the Service Industry companies were ranked -
Mr. Rooter – 132
Rainbow International – 156
Aire Serv – 164
Glass Doctor – 209
Mr. Appliance – 239
Mr. Electric – 275
“Being recognized on this celebrated list is a testament to the outstanding customer experiences our Mr. Rooter Plumbing franchise owners and their teams provide their communities,” said Mary Kennedy Thompson, president of Mr. Rooter. “We couldn’t be recognized without their hard work day in and day out.”
This is the second annual All Star Franchises list. For complete details on the list, visit AllBusiness.com/allstar-franchises.
News Happens
Thursday, January 28th, 2010Is your company in the news as often as it should be? Does your local media run stories about seasonal checkups and how your company can help?
With a franchise, you get active public relations support to share your good news with your local media. You’ll be the number one source for any news about home service. This article about effective media relations comes from Julina Macy, the PR Specialist for Aire Serv. Join our team and you’ll have a public relations and marketing team working to make your business stand out.
________________________________________________________________________
Whether you’ve witnessed the demise of a local newspaper firsthand or just heard about the collapse of newspapers and TV stations, you may be thinking that the general public isn’t interested in the news anymore.
While a common idea, it just isn’t true. In fact, a recent study on American journalism from the Pew Research Center found that audiences consider newspapers more valuable now than in past years, but readers are turning to more online sources for information instead of print media.
Unfortunately, due to a lack of resources or manpower from media down sizing, information provided to them must be timely and relevant. Today’s news environment is in overdrive and a consumer’s news interest must be fed 24/7 to keep them coming back for more, whether that news is sent in real time to Internet news Web sites or mobile phones.
In order to adapt to the new forms of communication, it’s more important now than in ever (while it was always important) to provide timely and interesting news stories to your local reporters. To grab their attention quickly — and not lose their interest in the first three seconds of a press release — it’s important to provide solutions to their readers’ problems and to make community interest stories available as they happen.
Gone are the days where a story would sit in a reporter’s inbox or take 24 hours to get printed and read by its audience. Now a story becomes old if it takes 24 hours to get into the reporters hands. As the forms of communication continue to expand and evolve, remember that it is not an option to hold on to a story opportunity for a couple days or more.
With an Aire Serv franchise you get the marketing and public relations support you need to make your company the name in home service.




