Posts Tagged ‘Texas Monthly’

Leading to Serve and Serving to Lead

Friday, September 17th, 2010

In an interview with Axiom News, CEO and Chairperson Dina Dwyer-Owens proves that The Dwyer Group’s 14 values contribute to the company’s success. When she would meet with potential investors, she would spend the majority of the time discussing the leadership approach she sees the most value in; the approach which involves serving people, including the staff, as the company’s top priority. Only after that was understood would she turn to talking shop and numbers.

In response to why she does this, Dwyer-Owens would respond by saying that if a company puts its emphasis on its people, then profits will follow.

The Waco, Texas-centered company’s success is proof of this principle. Year after year it experiences growth, aside from the last three years in which it has maintained “flat growth” even through the recession.  Dwyer-Owens says she links the recognition of being one of the best companies to work for in Texas (in Texas Monthly 3 years in a row!) to the company’s commitment to a servant leadership mindset.

“We’re certainly in the business to make money…At the end of the day, that’s the purpose of any business,” said Dwyer-Owens, “but our mission is not to make money. [It] is to teach our principles and systems [for] personal and business success so that all people we touch will live happier, more successful lives . . . and that’s why we get up and do what we do every day. We want to make a positive difference in people’s lives, and franchising just happens to be the vehicle we use.”

The Dwyer Group was founded in 1981 by Don Dwyer, with its first holding being Rainbow International. In 1994, when he passed away, daughter Dwyer-Owens first served as the executive vice-president until she was promoted a couple of years later.

Now, nearly three decades after it was founded, The Dwyer Group is the holder of seven service-based franchises. The group provides service to over 1,250 franchises in the United States and Canada, and also more than 300 franchise locations internationally.

Stay tuned for more of this story!

If you are interested in franchising with The Dwyer Group, please visit: www.LeadingTheServiceIndustry.com

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News Happens

Thursday, January 28th, 2010

Is your company in the news as often as it should be? Does your local media run stories about seasonal checkups and how your company can help?

With a franchise, you get active public relations support to share your good news with your local media. You’ll be the number one source for any news about home service. This article about effective media relations comes from Julina Macy, the PR Specialist for Aire Serv. Join our team and you’ll have a public relations and marketing team working to make your business stand out.

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Whether you’ve witnessed the demise of a local newspaper firsthand or just heard about the collapse of newspapers and TV stations, you may be thinking that the general public isn’t interested in the news anymore.

While a common idea, it just isn’t true. In fact, a recent study on American journalism from the Pew Research Center found that audiences consider newspapers more valuable now than in past years, but readers are turning to more online sources for information instead of print media.

Unfortunately, due to a lack of resources or manpower from media down sizing, information provided to them must be timely and relevant. Today’s news environment is in overdrive and a consumer’s news interest must be fed 24/7 to keep them coming back for more, whether that news is sent in real time to Internet news Web sites or mobile phones.

In order to adapt to the new forms of communication, it’s more important now than in ever (while it was always important) to provide timely and interesting news stories to your local reporters. To grab their attention quickly — and not lose their interest in the first three seconds of a press release — it’s important to provide solutions to their readers’ problems and to make community interest stories available as they happen.

Gone are the days where a story would sit in a reporter’s inbox or take 24 hours to get printed and read by its audience. Now a story becomes old if it takes 24 hours to get into the reporters hands. As the forms of communication continue to expand and evolve, remember that it is not an option to hold on to a story opportunity for a couple days or more.

With an Aire Serv franchise you get the marketing and public relations support you need to make your company the name in home service.

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The Dwyer Group Named Among Best Places to Work

Wednesday, January 27th, 2010

Great news from the February edition of Texas Monthly. The Dwyer Group was ranked No. 14 in the its list of best companies to work for in the state of Texas. This was a jump up by 10 spots from last year’s rankings.

Dina Dwyer-Owens, CEO and chairwoman of The Dwyer Group, said the credit goes to the associates.

“It’s true when people say the third time is a charm, because this honor is a direct reflection of how our associates continue to feel about our company,” said Dwyer-Owens. “Running a good business means creating a great workplace that attracts wonderful people.  And this ranking helps us see that mission in action.”

The ranking, promoted by Texas Monthly, is sponsored by the Texas Association of Business (TAB), the Texas State Council of the Society of Human Resource Management (TSC-SHRM) and the Best Companies Group.

The Dwyer Group is one of 85 companies to make this year’s listing. The annual survey and ranking is designed to recognize and honor the best employers in Texas.

Companies were judged on their benefits, leadership programs, corporate culture, interviews with company employees and more. To be eligible for the ranking, companies must have a facility in Texas, at least 15 employees in Texas, and a minimum of one year in business among overall criteria.

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