Before we get to the numbers—and yes, they are impressive—we want to share an email from one of our newest owners, Steve LeCount, Molly Maid of Mount Prospect and Elk Grove Village, IL. Steve and his wife, Nancy, opened last fall. Nancy earned an Elementary Education degree and works as a special need’s assistant in a nearby school. Steve holds a graduate degree and is a veteran retail executive having spent more than 25 years with the Osco Drug chain, Walgreens, and most recently with Little Caesars® Pizza where he managed 36 corporate stores in Milwaukee and Chicago.
We mention Steve’s background to make the point that he is an experienced retail executive with several well-known companies. The expression, “been there, done that,” probably best describes his career. Yet, after Melinda Stewart, Molly Maid Director of Marketing, conducted an online presentation to all our Molly Maid franchise owners that recapped our first quarter marketing results, Steve had this to say: “I am so excited to be part of an organization that has sharp young marketing minds leading us forward, and understanding how to position our new business to take advantage of an Internet and social media that is evolving at an amazing pace.” That pretty much sums up what we hear across our franchise system. Melinda leads our talented group of Molly Maid marketing professionals who deftly navigate Molly Maid over and across the shifting currents that are the ever-changing tides of online marketing.
Social Media Helps Home Cleaning Franchise Concept See Significant Growth
Our first quarter marketing results reflect the team’s knowledge, skill and perseverance. Website traffic increased 15% year over year, with 16% of the visitors searching from our new mobile website. Internet contacts were up 23%. Customer calls from our paid online advertising was up 47%. Visitors to our YouTube channel increased 116%. Facebook “likes” increased 167%. And, online media impressions increased a staggering 530%. So while those numbers speak volumes, it was Steve LeCount’s closing remark that says it best, “Wow! What an exciting time to be a Molly Maid franchise owner!”