Dina Dwyer-Owens On Franchise Opportunities - Video Transcript
Welcome, I’m Dina Dwyer-Owens and I’m the Co-Chair of the Dywer Group and past Chair of the International Franchise Association. As a certified franchise executive with more than 30 years of experience in the franchise industry, I’ve had the opportunity to represent not only the Dwyer Group, but franchising worldwide in my role with the IFA.
I’m excited that you’re taking the time to explore franchising and I hope to share some information with you that will help you decide if a franchise is right for you. Business today is complex, but owning a franchise can help simplify business ownership and be the vehicle to help you accomplish both your personal and financial goals.
At the Dwyer Group, our mission is to teach our principles and systems of both personal and business success so that all people we touch will live happier, more successful lives. Basically, we’re in the business of helping people have a better quality of life and just happen to use franchising as our vehicle to do that.
The foundation for our success is our Code of Values, a set of operationalize standards that serves as our guiding compass. We’re not a perfect company, yet we work hard every day to live R.I.C.H. R.I.C.H stands for living with Respect, Integrity, Customer focus, and Having fun in the process.
If you already own a business today, investing in a franchise can be a way to improve your current business and create an investment that you can pass down or sell when it comes time to retire. A franchise offers you a way to take ownership of your business goals, with systems and support that take the guesswork away. Quite simply, starting a franchise can be your path to realizing what business ownership is all about.
While our franchisees own their business, they are not alone in business. As you evaluate franchising, you’ll find that our comprehensive franchise business system is unlike any other in the service industry. When you join one of our companies, you’re tapping into a wealth of resources that cover every aspect of running a business.
You’ll have access to a wide variety of tools to help you run a successful franchise. A few of our franchise systems include a national brand name, customer and employee retention tools, integrated marketing support, comprehensive training, ongoing coaching and support, franchising mentoring and networking, and a dedicated resale team.
Owning a franchise allows you to go into business for yourself, but not by yourself. You’re about to embark on an exciting journey. As you evaluate whether franchising is right for you, you’ll have an emotional and hopefully life-changing experience. Good luck, and I hope we have the opportunity to meet in the very near future!